IMMERSIVE THEATER

IMMERSIVE THEATER

Demidov Mansion branding combines Y2K aesthetics with the mansion’s 19th-century heritage. The concept merges past and future, creating an immersive theater experience that reflects cultural and technological shifts from the early 2000s.

Client

Andrea Solotova

Year

2022

Category

Branding

STages

Research

Research

Studied the history of the Demidov Mansion and Y2K culture, focusing on the fusion of past and future. Researched immersive theater trends to create branding that blends the mansion’s heritage with the vibrant energy of early 2000s aesthetics.

Studied the history of the Demidov Mansion and Y2K culture, focusing on the fusion of past and future. Researched immersive theater trends to create branding that blends the mansion’s heritage with the vibrant energy of early 2000s aesthetics.

Research

Studied the history of the Demidov Mansion and Y2K culture, focusing on the fusion of past and future. Researched immersive theater trends to create branding that blends the mansion’s heritage with the vibrant energy of early 2000s aesthetics.

Design

Design

Created bold, vibrant visuals combining Y2K aesthetics with the mansion's historic architecture. Used neon colors, geometric patterns, and futuristic elements alongside classic motifs, reflecting the fusion of past and future. The design evokes a dynamic, immersive atmosphere for audiences.

Created bold, vibrant visuals combining Y2K aesthetics with the mansion's historic architecture. Used neon colors, geometric patterns, and futuristic elements alongside classic motifs, reflecting the fusion of past and future. The design evokes a dynamic, immersive atmosphere for audiences.

Design

Created bold, vibrant visuals combining Y2K aesthetics with the mansion's historic architecture. Used neon colors, geometric patterns, and futuristic elements alongside classic motifs, reflecting the fusion of past and future. The design evokes a dynamic, immersive atmosphere for audiences.

Development

Development

Developed the visual identity with a focus on blending the mansion's historical elements with modern design. Created logo, typography, and promotional materials that reflect both Y2K and classical aesthetics. Designed immersive experiences for both digital and physical spaces, enhancing audience engagement.

Developed the visual identity with a focus on blending the mansion's historical elements with modern design. Created logo, typography, and promotional materials that reflect both Y2K and classical aesthetics. Designed immersive experiences for both digital and physical spaces, enhancing audience engagement.

Development

Developed the visual identity with a focus on blending the mansion's historical elements with modern design. Created logo, typography, and promotional materials that reflect both Y2K and classical aesthetics. Designed immersive experiences for both digital and physical spaces, enhancing audience engagement.

Concept

Concept

Y2K: Art of Performance reimagines the theater experience by blending early 2000s culture with the historical grandeur of the Demidov Mansion. The concept creates an atmosphere where the past meets the future, immersing the audience in a dynamic, evolving performance space.

Y2K: Art of Performance reimagines the theater experience by blending early 2000s culture with the historical grandeur of the Demidov Mansion. The concept creates an atmosphere where the past meets the future, immersing the audience in a dynamic, evolving performance space.

Concept

Y2K: Art of Performance reimagines the theater experience by blending early 2000s culture with the historical grandeur of the Demidov Mansion. The concept creates an atmosphere where the past meets the future, immersing the audience in a dynamic, evolving performance space.

Andreeva k.

Andreeva k.

Andreeva k.

Andreeva k.

©2024 MANDRO DESIGN

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©2024 MANDRO DESIGN

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©2024 MANDRO DESIGN

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©2024 MANDRO DESIGN

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